CaseClown

After much soul searching and deep reflection, our staff has decided that the brand name ‘CaseCrown’ doesn’t quiet capture our fun-loving, vibrant persona. To that end we are uneasy to announce our new name, ‘CaseClown.’ We feel that CaseClown embodies the characteristic of brand that only sells the most trendy and modern consumer electronic accessories, such as the ever so chic, Sausage Stylus.

Of course the first step in creating any new brand image is to create a new brand logo. For months our team of brilliant graphic designers worked tirelessly – day and night – on hundreds of sketches, but none that delivered the punch we were looking for. Then, on the brink of losing all hope and completely giving up, inspiration came in the form of an old, weathered Walmart sticker (the sticker that was given to you by the Walmart employee whose sole job it was to tag you the moment you walked through those automatic doors.) The sticker had been awkwardly stuck to a co-workers mini-van but it was as if fate had shined its glorious light onto CaseClown’s headquarters. Shortly after our graphic designers’ epiphany, they were able to produce a logo we could all truly be proud of and the rest, as they say, is history.

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